The Discover Downtown Program is a collaboration between Groupon and local business districts that highlights a curated selection of the best things to eat, see, and do in distinct neighborhoods.
Every day, Groupon champions small business by providing an online marketplace for local merchants that simultaneously helps customers discover and support amazing communities. While Groupon recognizes small businesses are the backbone of a healthy economy, we also understand that a more holistic approach is needed to sustain a prosperous community.
The Discover Downtown program embodies this belief by highlighting a curated group of merchants from a specific neighborhood through online and offline tactics. Program goals include driving consumer foot traffic to that community, bringing attention to the neighborhood’s quirks and charms, and highlighting the small businesses and entrepreneurs that help the neighborhood thrive. To achieve this, Groupon partners with Business Improvement Districts (BIDs), such as Chambers of Commerce or retail corridors, who manage merchant sign-on in their neighborhood.
Groupon just celebrated the fifth installment of the Discover Downtown program, Discover the Best of Beverly which showcased businesses that make up the Beverly Hills/Morgan Park community in south Chicago. Building on the successes of the Explore Edgewater, We Love Lincoln Park, Explore Bronzeville, and Discover Uptown campaigns, we were thrilled to expand Discover Downtown into this South Side Chicago gem!
“Every great neighborhood is defined by the people and local businesses that call it home. We’re proud to provide a platform for these two groups to connect, particularly when it comes to helping foster greater economic growth in our home community.”
-Aaron Cooper, President of North America, Groupon
For the month-long Discover the Best of Beverly campaign, Groupon partnered with the Morgan Park Beverly Hills Business Association (MPBHBA) and featured a curated deal collection that embodied the vibrant character of the two historic South Side neighborhoods. In addition to the merchant collection, Groupon provided a $5,000 ‘impact grant’ to MPBHBA to support a concert in the park and the Beverly Art Walk.
“The Morgan Park Beverly Hills Business Association is thrilled to work with Groupon to promote the unique, independent businesses in the Beverly/Morgan Park community. Through the Discover Beverly campaign, Groupon helps our small businesses reach a citywide audience and also encourages local residents to explore what’s both new and familiar in the neighborhood. In addition, Groupon’s support of local arts initiatives contributes to the vibrancy of the neighborhood and will continue to promote economic development for months to come.”
-Caroline Connors, Executive Director, MPBHBA
Some result from Discover the Best of Beverly:
To learn more about Groupon’s commitment to neighborhoods and community development, please visit our Groupon Community page.