18 Jun ¡Bienvenidos a Pilsen! takes Discover Downtown to the West Side of Chicago

The Discover Downtown Program is a collaboration between Groupon and local business districts that highlights a curated selection of the best things to eat, see, and do in distinct neighborhoods.

Groupon, which has pumped more than $19 billion into local communities, recently launched ¡Bienvenidos a Pilsen!––a community-wide Groupon promotion designed to celebrate the unique culture and small businesses of Chicago’s Pilsen neighborhood. In partnership with the Eighteenth Street Development Corporation, which serves as the area’s local chamber of commerce, ¡Bienvenidos a Pilsen! features some of the neighborhood’s top local merchants––ranging from mouth-watering Mexican cuisine to warm weather experiences to ways to look and feel your best this summer. The ¡Bienvenidos a Pilsen! campaign will run through July 18.

“We’re thrilled to bring the Discover Downtown program to Pilsen,” said Groupon’s head of Social Responsibility Matthew Kruse. “Our purpose as a company is to build strong communities through thriving small businesses, especially in Chicago and the neighborhoods that we call home. Whether it’s using the power of our platform to help foster greater economic growth for local merchants or recruiting Groupon employees to participate in community volunteer projects, we believe that it’s important to leverage our size and scale for good.”

Pilsen is the sixth neighborhood to participate in Groupon’s “Discover Downtown” series that helps entice Chicagoans to explore their city and has resulted in driving nearly 30,000 people into more than 100 local businesses. Beverly Hills/Morgan Park, Bronzeville, Edgewater, Lincoln Park and the Uptown neighborhoods have also participated in Groupon’s Discover Downtown series.

In conjunction with the ¡Bienvenidos a Pilsen! collection, Groupon gave a $5,000 impact grant to the Eighteenth Street Development Corporation for the community’s recent Mole de Mayo event––an annual festival held every May that celebrates incredible culinary dishes from Mexico and draws tens of thousands of people to experience the neighborhood’s culture. During the festival, we had Hotzone Push Notifications showcasing our Pilsen offers and Groupon for Latinos & Allies helped staff a Groupon table at where they handed out swag and a 25% off ‘PILSEN’ discount code.

Groupon’s support of local communities aligns with the Eighteenth Street Development Corporation’s mission to create growth through the support of small businesses. Their recent support for Mole de Mayo was critical in helping us put on a successful event, and we’re excited to leverage their platform to bring the best of Pilsen to their millions of local subscribers––some of whom will be hearing about the great local businesses in our neighborhood for the very first time.

 

-Alex Esparza,  Executive Director, Eighteenth Street Development Corporation.